Getting people to your website is only half the battle. The real challenge is turning those visitors into paying customers. The average website converts just 2-3% of visitors—but with the right strategies, you can double or triple that number.
Why Visitors Leave Without Buying
Before we fix the problem, let's understand it. Visitors leave your website because:
- They can't find what they're looking for
- Your website looks unprofessional or outdated
- There's no clear next step to take
- They don't trust you enough yet
- The process seems too complicated
7 Proven Strategies to Increase Conversions
1. Have a Clear Call-to-Action (CTA)
Every page should have ONE primary action you want visitors to take. Don't make them guess.
Weak CTA: "Learn more about our services" Strong CTA: "Get Your Free Quote in 60 Seconds"
Place your CTA:
- Above the fold (visible without scrolling)
- At the end of your content
- In a sticky header or footer on mobile
2. Build Trust with Social Proof
People trust other customers more than they trust you. Display:
- Customer reviews with names and photos
- Testimonials that address common objections
- Case studies showing real results
- Trust badges (BBB, industry certifications)
- Media mentions ("As seen in...")
92% of consumers read online reviews before making a purchase decision.
3. Reduce Friction in Your Forms
Every extra field on your contact form reduces submissions by 10%. Only ask for what you absolutely need:
Minimum needed:
- Name
- Email or Phone
- Brief description of needs
Remove:
- Address (unless shipping)
- Company size
- "How did you hear about us?"
4. Create Urgency (Honestly)
Urgency motivates action, but it must be genuine:
- "Only 3 spots left this month"
- "Sale ends Sunday"
- "Limited availability for new clients"
Never use fake urgency—customers will catch on and lose trust.
5. Answer Objections Before They're Asked
Think about why someone might NOT buy from you, then address it on your website:
| Objection | Answer It With |
|---|---|
| "Too expensive" | Price comparison, payment plans, ROI calculator |
| "Not sure it'll work" | Guarantee, free trial, case studies |
| "Don't know enough" | FAQ section, detailed service pages |
| "Can't trust them" | Reviews, credentials, "About Us" story |
6. Make Contact Information Obvious
If customers can't reach you easily, they'll go to a competitor. Display prominently:
- Phone number (clickable on mobile)
- Email address
- Physical address (for local businesses)
- Business hours
- Response time expectations
7. Use Exit-Intent Popups Wisely
When someone is about to leave your site, give them a reason to stay:
- "Before you go... get 10% off your first order"
- "Wait! Download our free guide to [topic]"
- "Have questions? Chat with us now"
Keep popups simple and valuable—don't annoy your visitors.
The Psychology of Conversion
People buy based on emotion and justify with logic. Your website should:
- Grab attention with a compelling headline
- Build desire by showing benefits (not just features)
- Create trust through social proof and professionalism
- Reduce risk with guarantees and easy contact options
- Make it easy with clear, simple next steps
Quick Wins You Can Implement Today
- Add a phone number to your header
- Put a contact form on every page
- Add 3-5 customer testimonials
- Make buttons stand out with contrasting colors
- Test your site on your phone
- Simplify your contact form to 3-4 fields
Measure What Matters
You can't improve what you don't measure. Track:
- Conversion rate - Visitors who take action / Total visitors
- Bounce rate - Visitors who leave immediately
- Time on site - How long people stay
- Form submissions - Leads generated
Even simple analytics will show you where to focus your efforts.
Ready for a website that converts? Uncody builds websites with conversion in mind—contact forms, CTAs, and lead capture built right in.